Why is the light from my Ring Light so flat?

Ring Lights are designed to create shadowless/flat light which is often useful when illuminating surfaces without distracting shadows. Moving the light closer to the subject will often create a more dimensional appearance to the face or object as the light on each side begins to decrease and reflect less light back to the camera from the sides. Having the light too far from the subject will flatten the light as the falloff is less pronounced and the angle of reflection is less influential. 

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